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An overemphasis on consumer needs may lead to marketing tactics that exploit vulnerabilities or create unrealistic expectations. Whereas, placing humanity at the center of your strategy avoids manipulative practices, prioritizes ethical marketing and maintains trust with your community.

When branding and marketing are primarily geared toward consumers, there's a risk of cultivating superficial relationships. The emphasis might be on transactional interactions rather than building authentic connections that extend beyond the immediate purchase.

Consumer-Focused: Overloading consumers with targeted marketing messages may lead to consumer burnout, where individuals become disengaged or skeptical of marketing efforts.

Human-Centered: Recognizing and respecting the limits of consumer attention ensures that marketing efforts are meaningful and do not contribute to fatigue.

You may be limiting the potential for creating passionate brand advocates who go beyond being satisfied customers. The goal should be building a brand that resonates with people that fosters advocacy, turning customers into vocal supporters who contribute to positive word-of-mouth marketing.